Digital Marketing → Growth → Data → Technology → AI → Revenue.
10+ years across paid media, SEO, social, CRO, analytics, AI,
and revenue operations, with measurable results across
acquisition, conversion, and revenue.
I can set the strategy, work the details, manage specialists
and vendors, and use data to decide what happens next.
01
Strategy + execution
Own the growth problem from audience and offer through
acquisition, conversion and measurement.
02
Optimization + analytics
Diagnose funnel constraints, test quickly and manage toward
business outcomes rather than vanity metrics.
03
AI + leadership
Use AI and automation as accelerators while directing
agencies, vendors and specialists against clear KPIs.
Portfolio · Master Record
Proof, not promises.
Selected evidence across paid media, SEO, social, CRO, analytics,
AI, and revenue operations. Use the arrow to expand each case.
Overview
Built and scaled a full-funnel acquisition system
for a new-home developer, connecting paid search,
Performance Max, audience strategy, conversion
and measurement.
Challenge
The acquisition path needed to move beyond traffic
and prove buyer quality and revenue economics.
What I did
Tested the offer and audience, validated the economics,
concentrated spend on quality buyers, then scaled the
proven model with AI-driven Performance Max.
Result
$198M+ tracked revenue from approximately $720K in ad
spend, with 296 attributed home sales and approximately
275× revenue-to-spend return.
What this proves
Strategic planning + hands-on paid media +
conversion optimization + analytics.
Overview
Engineered an end-to-end paid media strategy that
scaled low-performing ad sets into high-converting
revenue drivers.
Result
Scaled monthly revenue from $700 to over $27,000
while maintaining profitable ROI.
Overview
Restructured ad group architecture, implemented
custom landing pages, and refined custom audiences.
Result
Achieved a ~70% reduction in overall Cost Per Lead
(CPL) across paid campaigns.
Overview
Applied conversion rate optimization frameworks
to streamline user flow and decrease drop-offs.
Result
Sustained 25%+ month-over-month growth in overall
conversion rates.
Overview
Eliminated low-intent search terms and improved
quality scores across primary Google Ads campaigns.
Result
Reduced Customer Acquisition Cost (CAC) by 39%.
Overview
Combined targeted paid social ads with
high-converting lead magnet landing pages.
Result
Increased qualified inbound leads by 350%
within 90 days.
Overview
Optimized technical architecture, internal linking,
and created targeted pillar pages for high-intent
keywords.
Result
Expanded non-branded organic traffic by 760%.
Contact
Let's talk about the work.
Digital marketing, growth, demand generation, performance,
strategy, or AI-enabled marketing.
Olu Emmanuel
Senior Digital Marketing & Growth Strategist
