In a five-week campaign, SEM Leader Olu successfully launched a newly optimized landing page for Supreme Bath Refinishing that now ranks for 16 relevant keywords. This early traction, especially for high-intent terms, demonstrates the effectiveness of a targeted SEM strategy. This case study details the process of content and on-page optimization that led to these promising ranking improvements.
The Challenge
Before this initiative, the Supreme Bath Refinishing website had no organic visibility for its core services. The absence of rankings for keywords like “superior bath refinishing” and “bathtub refinishing cost” meant the business was missing out on valuable organic traffic and potential leads. The objective was to swiftly establish a foothold in search rankings for these critical terms to begin attracting qualified traffic.
Strategy and Execution
As a SEM leader, Olu’s approach was multi-faceted, focusing on both content and technical on-page SEO.
1. Strategic Content Optimization:
Rewriting for User Intent: The landing page content was completely rewritten to be more informative and engaging, addressing common customer questions and needs.
High-Intent Keyword Targeting: The content was strategically built around high-commercial-intent keywords, such as “tub refinishing cost,” “cost to refinish floors,” and “tile refinishing.” These were chosen for their direct alignment with customer purchase intent.
Natural Keyword Integration: Keywords were naturally woven into headers, subheaders, and the body text to signal relevance to search engines without compromising readability.
2. On-Page SEO Leadership:
Meta Description and Title Tag Enhancement: Olu optimized the page’s meta description and title tags, incorporating primary keywords to increase click-through rates from search results.
Strategic Internal Linking: Internal links were added to relevant service pages, such as “bathtub reglazing” and “floor refinishing.” This improved site navigation for users and enhanced the site’s crawlability for search engines, establishing a clear hierarchy of content.
Continuous Performance Monitoring: After launch, Olu utilized tools like Ahrefs and Google Search Console to closely track performance, making small, data-driven adjustments to further optimize the page.
Results After Five Weeks
The campaign yielded significant results in a very short timeframe:
Ranking for 16 Keywords: The landing page now ranks for 16 relevant keywords, a growth of 16 from the initial zero.
Early Visibility for Key Terms: Examples like “tub refinishing,” “tile refinishing,” and “cost to refinish floors” have started to appear in search results, building the foundation for future traffic.
Ranking Improvement for Commercial Keywords: Many of these keywords are now appearing in the top 21-51 positions. This early momentum, especially for keywords with a high commercial and conversion intent, is a strong indicator of future organic traffic growth and lead generation.
Conclusion
Within just five weeks, SEM Leader Olu’s strategic content and on-page SEO improvements successfully established organic visibility for Supreme Bath Refinishing. While the journey to top 10 rankings is ongoing, the early traction for commercially valuable keywords is a testament to the campaign’s success and a solid foundation for continued growth and increased conversions.