Overview
As a SEM leader (PPC & SEO specialist), Olu Emmanuel partnered with Decorfin, a luxury interior design company, to capture top positions in search engines. By combining keyword targeting, content optimization, and technical SEO, Decorfin achieved #1 rankings for high-value keywords such as “decorfin USA” and “venetian plaster vs stucco.” The campaign also delivered a 26% increase in organic traffic and a 16% boost in engagement.
Initial Situation and Challenges
Despite a strong reputation in high-end interior finishes, Decorfin lacked visibility for critical search terms like “Venetian plaster NYC” and “best way to clean plaster walls.” The challenge was to establish Decorfin as the go-to authority for Venetian plaster and luxury wall design, while ranking for both commercial and informational queries.
Strategy & Implementation
1. Keyword Targeting & Competitive Analysis
Identified high-intent commercial keywords (“Venetian plaster NYC,” “venetian plaster in kitchen,” “best way to clean plaster walls”)
Analyzed competitor strategies to create stronger, more relevant content
2. On-Page SEO & Content Creation
Optimized meta titles & descriptions with keyword integration
Expanded service pages with richer details, testimonials, and CTAs
Published new blogs targeting informational searches (“how to clean plaster walls,” “venetian plaster in the kitchen”)
3. Technical SEO Enhancements
Improved internal linking for smoother navigation & crawlability
Added schema markup to capture rich snippets for queries like “best way to clean plaster walls”
Results (May 2, 2024)
#1 SERP Rankings:
“decorfin USA,” “venetian plaster vs stucco,” “venetian plaster NYC” → 1st position
“venetian plaster in kitchen” + “venetian plaster near New York” → top positions with strong commercial intent
Keyword Growth:
Keywords in top 5 positions ↑ 31%
New rankings gained for “best way to clean plaster walls” & “venetian plaster NYC”
Organic Traffic & Engagement:
Organic traffic ↑ 26%
Session duration ↑ 16%, showing deeper content engagement
Conclusion
Through targeted keyword research, optimized content, and technical SEO improvements, Olu helped Decorfin achieve #1 SERP rankings for high-value keywords while also boosting organic traffic and engagement.
Decorfin is now positioned as an industry leader in luxury Venetian plaster services, with a strong SEO foundation that continues to drive commercial and informational visibility.