Overview
As a SEM leader (PPC & SEO specialist), Olu Emmanuel partnered with a Los Angeles watch sales and repair company to grow both organic visibility and paid search performance. By implementing targeted SEO improvements, launching a high-intent PPC campaign, and enhancing the website’s design, the business achieved measurable gains in traffic, engagement, and conversions.
Initial Situation & Challenges
The company’s website initially had low organic visibility, limited backlinks, and no paid search presence. Competitors in Los Angeles dominated results for terms like “watch repair near me” and “buy luxury watches LA.” The site also suffered from low user engagement, with short session durations and high bounce rates.
Olu’s challenge was clear:
Boost organic rankings for relevant keywords.
Launch a conversion-driven PPC campaign.
Improve user experience to increase engagement and leads.
Strategy & Execution
SEO Optimization
Conducted keyword research targeting high-intent terms such as “watch repair Los Angeles” and “buy luxury watches in LA.”
Optimized meta descriptions, title tags, and headers.
Fixed technical SEO issues (load times, broken links, mobile responsiveness).
Strengthened internal linking to boost navigation and crawlability.
PPC Campaign
Launched a $2,000 monthly PPC campaign targeting keywords like “luxury watch repair LA” and “sell watches Los Angeles.”
Aligned ads with optimized landing pages.
Applied A/B testing to ad copy and CTAs, improving CTR and conversions.
Website & UX Enhancements
Redesigned cluttered landing pages with a cleaner layout and stronger CTAs (“Request a Quote,” “Book Watch Repair,” “Shop Watches”).
Added service-specific details to boost trust and drive conversions.
Results (December 2 – February 1)
Organic Growth & SEO Performance
Organic keyword count grew to 72 (+41).
Top 3 rankings gained for “watch repair Los Angeles” and related terms.
Organic traffic increased to 201 visitors, significantly higher than prior months.
18 new backlinks improved domain authority.
PPC Success
Paid campaign delivered high-quality traffic from targeted queries.
Positive ROI achieved within the $2,000 monthly budget.
Conversion rates increased thanks to aligned landing pages and optimized ad copy.
User Engagement Gains
Sessions ↑ 123.9% (from 214 → 479).
Users ↑ 119% (from 171 → 374).
Average engagement time ↑ 15.7% (34s → 39s).
Engaged sessions per user ↑ 2.3% (0.78 → 0.80).
Event & Conversion Metrics
Engaged sessions ↑ 120.4% (134 → 295).
Total event count ↑ 121.7% (1,223 → 2,706).
Events per session dipped slightly (-0.3%), but the overall event volume rose sharply, showing stronger engagement.
Conclusion
By integrating SEO, PPC, and UX enhancements, Olu drove substantial growth for this Los Angeles watch sales & repair company.
Sessions: ↑ 123.9%
Users: ↑ 119%
Engaged sessions: ↑ 120.4%
Events: ↑ 121.7%
This case study highlights the effectiveness of combining organic and paid strategies to deliver tangible results for local businesses in competitive markets.