Overview
As a SEM leader and PPC/SEO specialist, Olu Emmanuel helped a hardwood flooring company strengthen its digital presence in a highly competitive niche. From January 2 to October 16, 2024, Olu applied keyword research, landing page improvements, backlink building, and on-page optimization, leading to a substantial rise in organic search visibility and traffic.
Initial Situation
The company’s website had:
Domain Rating (DR): 49
91 referring domains
525 organic keywords
Just 139 visitors from organic search
Paid visibility limited to 2 keywords
Most of the traffic came from the U.S. (135 visitors, ~98%), with only minor international presence (1 visitor each from Brazil and Russia).
Strategy
Keyword Research – Targeted high-intent terms like “hardwood floor installation in New York” and “affordable hardwood floor refinishing near me”.
On-Page SEO – Updated meta tags, headers, and landing page content to be more informative and user-focused.
Internal Linking – Strengthened navigation between service pages like installation and refinishing.
Backlink Building – Secured quality links from home improvement blogs, local directories, and industry sites to raise authority.
Results (January 2 – October 16, 2024)
Organic traffic grew to 139 visitors
Organic keywords increased to 525
Domain authority strengthened
Rankings improved across multiple service-related terms
Traffic remained heavily U.S.-focused, which aligned with the company’s local business model, while early signs of international reach began to show.
Conclusion
This project highlights how targeted SEO + SEM strategies can help local service providers dominate their market. By blending keyword research, on-page improvements, and strategic backlink building, Olu positioned the hardwood flooring company for measurable growth in traffic and visibility.
Key takeaway: For service-based businesses, focusing on high-intent and local SEO is the most effective path to driving qualified leads and long-term search success.