Overview
As a SEM leader (PPC & SEO specialist), Olu Emmanuel worked with eMaids, a national maid service company, to strengthen their visibility for high-value cleaning-related keywords. Through keyword targeting, local SEO, and on-page optimizations, eMaids achieved first-page rankings for competitive terms and a 46% increase in keyword growth in just one month.
Initial Situation and Challenges
Despite being a recognized national brand, eMaids struggled to rank consistently for service-related keywords like “house cleaning NYC” and “online cleaning services.” Their keyword presence was fragmented across locations, and valuable high-intent terms weren’t reaching the first page.
The main challenge:
Improve visibility for local and national search terms
Drive traffic with new high-volume keywords
Strengthen engagement and conversions
Strategy & Implementation
1. Competitive Analysis & Keyword Targeting
Identified gaps in rankings vs. competitors
Focused on high-commercial intent terms like:
“eMaids house cleaning,” “eMaids cleaning service of NYC,” and “book home cleaning online”
2. Local Market Optimization
Built location-specific landing pages (NYC, Phoenix, Los Angeles)
Optimized with city-based terms: “house decontamination Los Angeles,” “cleaning service of NYC”
3. On-Page SEO & Content Updates
Enhanced service descriptions + FAQs with schema markup
Integrated CTAs and testimonials to boost trust and engagement
4. Meta & Title Optimization
Updated meta tags with keywords + benefits (e.g., “trusted, affordable, professional”)
Revamped NYC page title: “eMaids Cleaning Service of NYC – Professional House Cleaners”
5. Execution & Monitoring
Within 3–4 weeks, improvements were tracked via Google Search Console and Ahrefs
Results (May 1, 2024)
Keyword Ranking Growth: ↑ 46%
“eMaids house cleaning” + “eMaids cleaning service of NYC” → 1st Page
“Book home cleaning online” → Position 9
New terms like “cleaning online” and “house cleaning book online” → Gained visibility
Organic Traffic Growth: ↑ 31%
Boosted by keyword visibility & improved relevance
CTR Increase: ↑ 21%
Driven by stronger titles + meta descriptions
User Engagement:
Avg. session duration ↑ 16%
Booking feature interactions ↑ 11%
Conclusion
Through SEM-focused keyword targeting, local SEO, and on-page optimization, Olu helped eMaids achieve 46% keyword growth, stronger rankings, and measurable gains in traffic and engagement.
This case proves how data-driven keyword research + refined content optimization empowers national brands to dominate local markets while boosting conversions.