In May, SEM leader Olu drove a significant increase in online visibility for Supreme Bath Refinishing, achieving a 51% growth in keyword rankings. The campaign secured the 1st position for the high-volume keywords “Bathroom Refinishing” and “Bath Refinishing,” while also recovering and improving rankings for other crucial terms. This case study demonstrates the power of a refined SEM strategy focused on competitive analysis and content enhancement.
The Challenge
Supreme Bath Refinishing faced inconsistent online visibility, with key keywords dropping off the first page of search results. The primary goal was to not only regain lost rankings for terms like “Tub Refinishing” but also to elevate the visibility of other essential keywords to attract more organic traffic and leads.
Strategy and Implementation
As a PPC & SEM specialist, Olu’s strategy centered on targeted landing page optimization:
Competitive Analysis: A deep-dive into the competitive landscape revealed content gaps and opportunities. By analyzing what top-ranking competitors were doing, Olu identified strategic content and keyword changes to surpass them.
Keyword Strategy Update: The keyword strategy was refined to focus on high-relevance, high-volume terms. “Shower Refinishing” and “Bathroom Refinishing” were prioritized to maximize visibility and align with user search intent.
Content Enhancement: Landing pages were updated with more detailed, valuable information about Supreme Bath Refinishing’s services. This not only improved the user experience but also signaled greater relevance to search engines.
Continuous Monitoring: Following implementation, Olu closely monitored performance over the following 3 to 4 weeks, making continuous, data-driven adjustments to optimize for sustained improvement.
Results from May
The refined strategy yielded immediate and impactful results:
1st Position Rankings Achieved: “Bathroom Refinishing” and “Bath Refinishing” both reached the coveted 1st position.
First-Page Visibility: “Shower Refinishing” broke into the first page, ranking at position 6.
Rankings Recovered: The rankings for “Tub Refinishing” and “Tub Refinisher” were successfully restored to the first page, recovering from a previous drop in April.
51% Keyword Growth: Overall, the campaign delivered a 51% growth in keyword rankings for all target terms, translating to a significant boost in organic traffic and visibility.
Conclusion
The May campaign for Supreme Bath Refinishing highlights the critical role of a dynamic SEM strategy. By leading with competitive analysis, targeted content updates, and continuous monitoring, Olu not only recovered lost rankings but also propelled the company to top positions for critical keywords. This success has secured a stronger, more visible online presence, positioning Supreme Bath Refinishing for long-term growth and a steady flow of high-quality leads.