Overview
As a SEM leader and PPC/SEO specialist, Olu Emmanuel partnered with an education company whose website had almost no visibility. From January 2 to October 16, 2024, Olu applied keyword research, landing page improvements, and on-page SEO updates. The result: a dramatic 2916% increase in traffic and exponential growth in impressions.
Initial Situation
Between January 2 and May 1, 2024, the site had just 13 clicks and 281 impressions, with a CTR of 5.6%. Despite an average position of 5.3, engagement was minimal. The main issue: the site was ranking but not attracting or converting users.
Strategic Actions
Keyword Research & Targeting – Identified long-tail, high-intent education-related terms with moderate competition to bring in qualified traffic.
On-Page SEO – Optimized meta descriptions, headers, and titles with new keywords to boost relevance.
Landing Page Updates – Rewrote content to be engaging, audience-focused, and structured for both search engines and users.
Internal Linking – Built a logical site flow to guide visitors across relevant education services pages.
Content Value – Enhanced key pages with useful, detailed insights to improve engagement and lower bounce rates.
Results (May 2 – October 16, 2024)
392 clicks and 8.04K impressions
2916% increase in traffic
CTR at 5.6%, showing strong engagement
Average position: 32.0, broader reach due to wider keyword targeting
Conclusion
This project proved how a targeted SEO strategy can completely transform online visibility. By refining keywords, updating landing pages, and improving on-page optimization, Olu delivered exponential traffic growth for the education client.
Takeaway: Even websites with almost no traction can see massive growth when SEO strategy focuses on intent-driven keywords, content value, and user experience.