Overview
As a PPC & SEM specialist, Olu Emmanuel partnered with a local dental practice that struggled to compete in search results and attract new patients. The challenge was clear: build visibility in local searches, capture high-intent leads, and convert traffic into patient bookings.
Initial Situation
Between May 2 and July 1, 2024, the website recorded 1.04K clicks and 29.4K impressions, with a CTR of 5.3% and an average position of 11.9. While steady, these results left significant room for growth in a highly competitive dental market.
Strategic Actions
Local Keyword Focus – Researched high-intent and long-tail terms like “pediatric dentist in Atlanta” and “affordable dental implants near me.”
Landing Page Optimization – Refined service pages for cleanings, implants, and pediatric dentistry with targeted keywords, engaging content, and stronger CTAs.
On-Page SEO – Improved meta tags, headers, and internal linking to boost both user navigation and search rankings.
Technical Enhancements – Optimized for mobile responsiveness, reduced load times, and fixed broken links to strengthen site performance.
Google Business Profile Optimization – Updated information and service details to improve visibility in Google’s local pack.
Results (May 2 – Oct 16, 2024)
1.14K clicks and 32.7K impressions
161% increase in traffic
CTR maintained at 5.3%, showing strong user engagement
Average position: 11.9, consistent placement in competitive results
Conclusion
By executing a targeted local SEM strategy, Olu helped the dental practice achieve a 161% traffic increase and stronger visibility in competitive searches.
Key takeaway: Even in crowded local markets, combining keyword precision, landing page optimization, and technical improvements allows service-based businesses to drive meaningful traffic and convert more customers.