Between November 2023 and May 2024, SEM leader Olu executed a strategic campaign for Southwire, leveraging a free “voltage drop calculator” to acquire 2,384 new backlinks. This project successfully optimized a valuable resource to improve search engine authority, attract organic traffic, and secure links from reputable industry websites.
The Challenge
Southwire possessed a strong product line but lacked a robust backlink profile, which hindered its search engine authority. The company’s valuable free tools, like the “voltage drop calculator,” were not fully optimized, limiting their potential to attract organic traffic and backlinks. The primary objective was to leverage these assets to boost search rankings for key terms and organically grow the backlink profile.
Strategy and Implementation
Olu’s strategy centered on turning a free tool into a powerful link-building asset:
Landing Page Optimization: The “voltage drop calculator” landing page was enhanced to become a central hub for attracting organic traffic. This included:
Keyword Targeting: Strategic keyword integration of terms like “voltage drop calculator” and “electrical calculator tools” into the page’s content, meta tags, and headers.
Content and UX Enhancement: The page’s content was improved with detailed instructions and use cases. The user interface was also made more intuitive to encourage repeat visits and sharing.
Organic Backlink Acquisition: The optimized tool naturally became a magnet for backlinks:
Outreach: Olu conducted targeted outreach to electrical blogs, forums, and educational platforms, highlighting the utility of the calculator and leading to backlinks from authoritative industry sites.
Natural Growth: As the page’s search rankings improved, it organically attracted links from various authoritative websites.
Technical SEO and Link-Building: In addition to content-based link building, Olu focused on technical improvements:
Internal Linking: The “voltage drop calculator” was strategically linked to other relevant pages on Southwire’s site to improve crawlability and guide user navigation.
Manual Outreach: A manual outreach campaign was initiated to secure additional high-quality backlinks from relevant websites, further diversifying the backlink profile.
Results & Impact
The campaign’s success was evident over the seven-month period:
Significant Backlink Growth: Southwire’s backlink profile increased by a total of 2,384, growing from 8,000 to 10,384 backlinks. The number of referring domains also grew, with 1,125 new domains linking to Southwire’s resources.
Organic Traffic Increase: The optimized “voltage drop calculator” page climbed to the top of the SERPs, drawing 14,001 organic users monthly.
Improved Domain Authority: As a result of the backlink growth and user engagement, Southwire’s domain authority increased by 5 points, solidifying its position as a go-to resource in the electrical industry.
This case study demonstrates the effectiveness of a strategic approach that combines SEO, content optimization, and targeted link-building to transform a free tool into a powerful engine for organic growth and authority.