Overview
As a SEM leader (PPC & SEO specialist), Olu Emmanuel partnered with Bloomster, an education company, to overcome low visibility and limited engagement. Through a 7-month strategy (January 2 – August 2, 2024) combining SEO optimization and paid social campaigns, Bloomster achieved explosive growth in user acquisition, new users, and event interactions.
Initial Situation
Low organic traffic and minimal paid campaign performance
Weak engagement with educational resources
Challenge: Attract more users, optimize campaigns, and improve interaction with key features
Strategy
SEO Optimization
Targeted high-intent keywords: “online learning platform,” “digital classroom tools,” “virtual education resources”
Optimized metadata, content, and technical performance (faster load times, mobile usability)
Improved relevance of landing pages to align with user intent
Paid Social Campaigns
Launched Facebook & Instagram ads targeting students, parents, and educators
Applied A/B testing to refine creatives and maximize ROAS
Built custom & lookalike audiences to expand reach
User Engagement Enhancements
Set up event tracking for enrollments, downloads, and feature use
Optimized landing pages with clearer CTAs and simplified navigation
Boosted time-on-site and reduced bounce rates
Results (January 2 – August 2, 2024)
Total Users: ↑ 856% → 4.8K
New Users: ↑ 981% → 5.4K
Event Count: ↑ 162.8% → 355K
Key Events: 1.5K (course sign-ups, downloads, core interactions)
Avg. Engagement Time: 12m 52s per session
Conclusion
Within 7 months, Bloomster scaled massively, achieving 856% total user growth, 981% more new users, and 162.8% higher event interactions.
👉 The success illustrates how integrating SEO + paid social builds both immediate traction and sustainable engagement in competitive markets.