Overview
As a PPC & SEM specialist, Olu Emmanuel worked with a local window cleaning and repair business struggling to gain visibility online. The goal was to attract more local customers through targeted search marketing. From May 2 to October 16, 2024, Olu implemented a strategy combining local keyword targeting, optimized landing pages, and technical SEO improvements.
Initial Situation
Between May 2 and July 1, 2024, the site had only 222 clicks and 17.6K impressions, with a CTR of 2.3% and an average position of 37.9. The site ranked too broadly, lacked local focus, and had outdated landing pages that limited engagement.
Strategic Actions
Local Keyword Research – Shifted focus from broad terms like “window repair” to local long-tail searches such as “window cleaning services in Brookehaven, GA” and “local window repair near me.”
Google Business Profile Optimization – Updated address, hours, and service areas to strengthen local pack presence.
Landing Page Updates – Rewrote content with detailed service descriptions, optimized metadata, and clear CTAs.
On-Page & Internal Linking – Connected related pages (e.g., window cleaning ↔ window repair) to improve both navigation and SEO.
Technical SEO – Improved mobile performance, optimized images, reduced load time, and fixed broken links.
Results (July 2 – October 16, 2024)
495 clicks and 63.2K impressions
446% traffic increase
CTR: 1.4% (slight decline due to broader reach but higher visibility)
Average position: 32.5 (appearing across a wider keyword set)
Conclusion
By focusing on local SEM strategies, Olu helped this small business achieve a 446% increase in traffic within a few months. The combination of targeted keywords, optimized content, and technical improvements dramatically boosted visibility and positioned the business to capture more local customers.
Takeaway: Even small, local businesses can scale quickly online when search strategies are aligned with customer intent and backed by technical excellence.