SEM leader Olu executed a strategic redesign of Southwire’s Telecom landing page to improve user engagement and conversions. The project, which included a complete design overhaul, keyword optimization, and the addition of a video, successfully transformed an underperforming page into a high-engagement asset.
The Challenge
The original Southwire Telecom landing page suffered from a cluttered design and a lack of conversions. Users were not engaging with the content or taking desired actions, and the page’s low organic visibility limited its reach.
Strategy and Implementation
Olu’s approach was a comprehensive strategy focused on key areas:
Design Overhaul: A simplified, single-column layout was introduced to improve user navigation and guide visitors toward specific calls to action (CTAs), such as downloading PDFs or signing up for an account.
Keyword Optimization: Extensive keyword research was performed to identify and integrate relevant search terms into the page content, boosting its organic ranking and attracting more qualified traffic.
Engagement Boost with Video: A video was strategically placed at the top of the page to immediately capture user attention and encourage further exploration, directly increasing engagement.
Results
Between December 9 and December 30, the new design and strategies led to remarkable improvements:
User Engagement: An increase of 77.32%.
Session Starts: A growth of 235.55%.
Page Views: A rise of 69.14%.
Scroll Depth: An improvement of 40.42%.
File Downloads: A 51% increase.
Conclusion
This case study highlights Olu’s ability to drive significant, measurable outcomes through effective digital marketing. By redesigning the landing page with a clean layout and strategically using a video and optimized keywords, the project not only increased user engagement but also demonstrated a clear path to boosting conversions.